Reportage
India’s one-off T20 against Japan, played on a former school field, precedes the men’s Asian Games campaign and opens the countries’ 75th-anniversary celebrations. The match carries a commercial aim as Indian cricket looks abroad for growth.
Reportage
For a decade, the Pro Kabaddi League taught India to watch. The next five years will test whether that attention can become a business.
Analysis
Indian cricket has never looked richer. The money now gathers around the properties that draw time and value away from bilateral cricket.
Reportage
Coimbatore-based TRYB is building men’s sports innerwear without patents or a pitch deck. It is asking men to spend on a discomfort they have mostly learned to keep private.
Reportage
After turning Puma into India’s biggest sportswear business, Abhishek Ganguly is trying to build a sportswear company from the factory floor up, bringing manufacturing, licensed labels, owned brands, and retail into one company.
Reportage
Tata Steel spent Rs 321 crore and nine years building Indian football’s most credible club. Jamshedpur FC’s nine-year run ended on an unpaid invoice of Rs 55 lakh.
Reportage
For a decade, Cult.fit has argued that the gym that actually makes people sweat is the one that makes money. The IPO is the first public test of that argument.
Reportage
Once just another name on a Puma tag, One8 is now Virat Kohli’s equity bet with Agilitas’ Abhishek Ganguly: a homegrown sportswear label that aims to compete with the logos Indian kids grew up chasing.
Reportage
While the national body cycled through suspensions, a privately run league built the pipeline that powered India’s bronze at the AVC Cup.
Interviews
Ten years of work have lifted women’s cricket to record crowds and viewing hours. The business is still being priced in.
Reportage
India spent 18 years turning away footballers who wanted to play for it. A proposal now with the Prime Minister’s Office would reopen the door, if New Delhi and FIFA can agree on what nationality means.
Reportage
As urban Indians swap café catch-ups for floodlit courts, a small market for paid play is starting to matter. Eternal’s District is trying to own the booking sheet before anyone else can.
