Reportage
Once just another name on a Puma tag, One8 is now Virat Kohli’s equity bet with Agilitas’ Abhishek Ganguly: a homegrown sportswear label that aims to compete with the logos Indian kids grew up chasing.
Reportage
While the national body cycled through suspensions, a privately run league built the pipeline that powered India’s bronze at the AVC Cup.
Interviews
Ten years of work have lifted women’s cricket to record crowds and viewing hours. The business is still being priced in.
Reportage
India spent 18 years turning away footballers who wanted to play for it. A proposal now with the Prime Minister’s Office would reopen the door, if New Delhi and FIFA can agree on what nationality means.
Reportage
As urban Indians swap café catch-ups for floodlit courts, a small market for paid play is starting to matter. Eternal’s District is trying to own the booking sheet before anyone else can.
Analysis
A promoter family capped below 4%, a billion-dollar claim in London, a shrinking core business, and an eight-year promise to world football’s governing body. Zee’s FIFA deal reads less like a sports play than a final, high-risk wager on whatever leverage it still retains.
Reportage
Why Genius Sports, a NYSE-listed B2B sports data and technology firm, has bid Rs 2,129 crore for the Indian Super League—a competition it cannot legally monetise in India. The mystery is what exactly it’s buying.
Reportage
A&W Capital is registered in London, runs out of Mumbai and is now expanding its reach to New York. Since 2021, it has been in the room for every major cricket deal. You have probably not heard of it. That, very much, is the point.
Reportage
For nearly four decades, cricket has chased a digital mirror worthy of its devotion. Time and again, it has come close, only to misplace the moment. Now, the ICC believes it has finally assembled the pieces. What waits beyond that belief is the hard part.
Reportage
Last month, word circulated that a consortium led by Kal Somani had secured the Rajasthan Royals for $1.63 billion. No party to the transaction has confirmed it. The lead bidder is still assembling capital, even as a rival consortium submitted a binding offer.
Reportage
Three weeks after Diageo sold Royal Challengers Bengaluru for $1.78 billion, the consortium that bought it is still raising the funds. The State of Play reveals how, and who is being asked to write the cheques.
Analysis
Nine weeks before kick-off, as the world readies itself for its grandest sporting ritual, India’s screens stay blank. Between what FIFA wants and what this market will pay, a fault line opens that runs deeper than football.
