India’s one-off T20 against Japan, played on a former school field, precedes the men’s Asian Games campaign and opens the countries’ 75th-anniversary celebrations. The match carries a commercial aim as Indian cricket looks abroad for growth.
For a decade, the Pro Kabaddi League taught India to watch. The next five years will test whether that attention can become a business.
Indian cricket has never looked richer. The money now gathers around the properties that draw time and value away from bilateral cricket.
Coimbatore-based TRYB is building men’s sports innerwear without patents or a pitch deck. It is asking men to spend on a discomfort they have mostly learned to keep private.
After turning Puma into India’s biggest sportswear business, Abhishek Ganguly is trying to build a sportswear company from the factory floor up, bringing manufacturing, licensed labels, owned brands, and retail into one company.