Reportage
Pro Kabaddi’s next raid is for growth
For a decade, the Pro Kabaddi League taught India to watch. The next five years will test whether that attention can become a business.
Media Rights
Analysis
The BCCI’s Ouroboros economy
Indian cricket has never looked richer. The money now gathers around the properties that draw time and value away from bilateral cricket.
Interviews
Inside the ICC’s bet on women’s cricket
Ten years of work have lifted women’s cricket to record crowds and viewing hours. The business is still being priced in.
Analysis
Eight years of FIFA, one last bet for Zee
A promoter family capped below 4%, a billion-dollar claim in London, a shrinking core business, and an eight-year promise to world football’s governing body. Zee’s FIFA deal reads less like a sports play than a final, high-risk wager on whatever leverage it still retains.
Reportage
What Genius Sports really wants from Indian football
Why Genius Sports, a NYSE-listed B2B sports data and technology firm, has bid Rs 2,129 crore for the Indian Super League—a competition it cannot legally monetise in India. The mystery is what exactly it’s buying.
Reportage
From S Tendehar to the ICC: Cricket’s long hunt for its own game
For nearly four decades, cricket has chased a digital mirror worthy of its devotion. Time and again, it has come close, only to misplace the moment. Now, the ICC believes it has finally assembled the pieces. What waits beyond that belief is the hard part.
Analysis
The World Cup India will not see, until it does
Nine weeks before kick-off, as the world readies itself for its grandest sporting ritual, India’s screens stay blank. Between what FIFA wants and what this market will pay, a fault line opens that runs deeper than football.
Reportage
Google’s longest game
Google has spent fifteen years embedding itself into cricket's ecosystem: as a platform, a sponsor, a rights-market observer, and now a kingmaker. The sport's two biggest auctions arrive in 2027. The groundwork is already laid.
Reportage
India-Pakistan: Cricket’s costliest fixture goes missing
Pakistan’s proposed forfeit undermines JioStar’s $900 million tournament and the ICC funding system that sustains the game. Cricket has monetised the rivalry for years. The ledger finally became too heavy.
Reportage
Inside cricket’s $3 billion workaround
JioStar is locked into a $3 billion contract it cannot afford or exit. The workaround will show whether Indian cricket’s decade of growth was sustainable or inflated.