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Inside Unrack’s bet on building elite sports equipment in India
Olympic-grade barbells, coach-led adoption and a market accustomed to buying cheap. Bengaluru-based Unrack is trying to change how Indian sport buys equipment
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Indian football’s impossible restart
How the ISL is attempting to rebuild in 39 days what took a decade to construct
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Inside Ten x You: How Sachin Tendulkar is redesigning the cricket shoe
What happens when India’s greatest cricketer treats footwear as an engineering problem, not an endorsement
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Inside cricket’s $3 billion workaround
JioStar is locked into a $3 billion contract it cannot afford or exit. The workaround will show whether Indian cricket’s decade of growth was sustainable or inflated.
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Rajasthan Royals draw interest in early ownership talks
Krafton is discussing a minority stake, while Adani has been approached about buying control of the IPL franchise
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Inside Dream Sports’ plan to rebuild after the gaming ban
India’s online real-money gaming ban wiped out Dream11’s profit engine. Next week, the company relaunches as a free-to-play sports app. The State of Play has exclusive details of its plans.
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Lucknow Super Giants close in on $200 million fund raise
A UK-based investor group is negotiating a 15% stake in the IPL franchise at a $1.3 billion valuation
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Inside the race for India’s premium endurance market
Hyrox and Ironman have shown that Indians will pay for premium endurance events. The race now is to expand before competitors arrive.
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How the WPL built India’s Women’s World Cup winners
India’s World Cup win was the result of years of reform, investment, and a league that turned women’s cricket into a serious business.
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Coaching Beyond: How Ravi Shastri and team are training India’s cricket coaches
While Ravi Shastri, Bharat Arun, and R Sridhar were guiding India to famous wins, they were asking another question: who coaches the coaches? Their answer is now training a new generation of coaches across India.
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BKT’s sporting calculus: How an Indian tyre brand went global off the beaten path
An Indian industrial brand has backed small-town leagues and rural audiences from Italy to Australia