How the WPL built India’s Women’s World Cup winners
India’s World Cup win was the result of years of reform, investment, and a league that turned women’s cricket into a serious business.
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Why India’s world champions are headed to a ramen town
India’s one-off T20 against Japan, played on a former school field, precedes the men’s Asian Games campaign and opens the countries’ 75th-anniversary celebrations. The match carries a commercial aim as Indian cricket looks abroad for growth.
Pro Kabaddi’s next raid is for growth
For a decade, the Pro Kabaddi League taught India to watch. The next five years will test whether that attention can become a business.
The BCCI’s Ouroboros economy
Indian cricket has never looked richer. The money now gathers around the properties that draw time and value away from bilateral cricket.
The underwear made for India’s sporting itch
Coimbatore-based TRYB is building men’s sports innerwear without patents or a pitch deck. It is asking men to spend on a discomfort they have mostly learned to keep private.