Analysis
The business behind India’s Women’s World Cup win
India’s World Cup win was the result of years of incremental reform, steady investment, and a league that treated women’s cricket as a business worth building.
Latest
Analysis
Decoding the RCB sale hypothesis
As Diageo looks to cut costs and refocus its portfolio, the RCB valuation offers a glimpse of how global consumer giants are learning to treat sport as an asset class rather than a marketing indulgence.
Reportage
Coaching Beyond: Meet Indian cricket’s coaching whisperers
While Ravi Shastri, Bharat Arun, and R Sridhar were guiding India to famous wins, they were studying another problem: who coaches the coaches? Their answer is now reshaping how cricket is taught across the country.
Reportage
The calculus of sport: How BKT built a global brand off the beaten path
An Indian industrial brand has rewritten the rules of sports marketing, backing small-town leagues and rural audiences from Italy to Australia, turning proximity into strategy.
Editorial
The $40 billion reset
Capital is flowing, franchises are multiplying, and participation is surging. But India's sporting infrastructure is being constructed in real time — and the gap between commercial momentum and institutional readiness has never been wider.
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A weekly newsletter on the business of sport, written from India with a view of the world