Exclusives
Exclusive: Lucknow Super Giants close in on $200 million fund raise
UK-based investor group negotiating a minority stake in the IPL franchise in one of the league’s largest recent equity deals
Reportage
The race to own India’s premium endurance boom
Hyrox and Ironman have revealed a premium fitness consumer that always existed. The race now is to build the infrastructure before others move in.
Analysis
The business behind India’s Women’s World Cup win
India’s World Cup win was the result of years of incremental reform, steady investment, and a league that treated women’s cricket as a business worth building.
Analysis
Decoding the RCB sale hypothesis
As Diageo looks to cut costs and refocus its portfolio, the RCB valuation offers a glimpse of how global consumer giants are learning to treat sport as an asset class rather than a marketing indulgence.
Reportage
Coaching Beyond: Meet Indian cricket’s coaching whisperers
While Ravi Shastri, Bharat Arun, and R Sridhar were guiding India to famous wins, they were studying another problem: who coaches the coaches? Their answer is now reshaping how cricket is taught across the country.
Reportage
The calculus of sport: How BKT built a global brand off the beaten path
An Indian industrial brand has rewritten the rules of sports marketing, backing small-town leagues and rural audiences from Italy to Australia, turning proximity into strategy.
Editorial
The $40 billion reset
Capital is flowing, franchises are multiplying, and participation is surging. But India's sporting infrastructure is being constructed in real time — and the gap between commercial momentum and institutional readiness has never been wider.
Welcome to The State of Play
A weekly newsletter on the business of sport, written from India with a view of the world