Reportage
Pro Kabaddi’s next raid is for growth
For a decade, the Pro Kabaddi League taught India to watch. The next five years will test whether that attention can become a business.
Sponsorship
Analysis
The BCCI’s Ouroboros economy
Indian cricket has never looked richer. The money now gathers around the properties that draw time and value away from bilateral cricket.
Reportage
Google’s longest game
Google has spent fifteen years embedding itself into cricket's ecosystem: as a platform, a sponsor, a rights-market observer, and now a kingmaker. The sport's two biggest auctions arrive in 2027. The groundwork is already laid.
Reportage
How the WPL built India’s Women’s World Cup winners
India’s World Cup win was the result of years of reform, investment, and a league that turned women’s cricket into a serious business.
Reportage
BKT’s sporting calculus: How an Indian tyre brand went global off the beaten path
An Indian industrial brand has backed small-town leagues and rural audiences from Italy to Australia