Analysis
The business behind India’s Women’s World Cup win
India’s World Cup win was the result of years of incremental reform, steady investment, and a league that treated women’s cricket as a business worth building.
Reportage
Reportage
Coaching Beyond: Meet Indian cricket’s coaching whisperers
While Ravi Shastri, Bharat Arun, and R Sridhar were guiding India to famous wins, they were studying another problem: who coaches the coaches? Their answer is now reshaping how cricket is taught across the country.
Reportage
The calculus of sport: How BKT built a global brand off the beaten path
An Indian industrial brand has rewritten the rules of sports marketing, backing small-town leagues and rural audiences from Italy to Australia, turning proximity into strategy.