Reportage
The underwear made for India’s sporting itch
Coimbatore-based TRYB is building men’s sports innerwear without patents or a pitch deck. It is asking men to spend on a discomfort they have mostly learned to keep private.
Sportswear & Apparel
Reportage
Factory reset: How Agilitas is building sportswear backwards
After turning Puma into India’s biggest sportswear business, Abhishek Ganguly is trying to build a sportswear company from the factory floor up, bringing manufacturing, licensed labels, owned brands, and retail into one company.
Reportage
‘Why not us?’ Inside the making and remaking of Virat Kohli’s One8
Once just another name on a Puma tag, One8 is now Virat Kohli’s equity bet with Agilitas’ Abhishek Ganguly: a homegrown sportswear label that aims to compete with the logos Indian kids grew up chasing.